A landmark survey of independent music; the record labels and the inspirational, eccentric and visionary figures who created them.
One of the most tangible aftershocks of punk was its prompt to individuals: do it yourself. A generation was inspired, and often with no planning or business sense, in bedrooms, record-shop back offices and sheds, labels such as Factory, Rough Trade, Mute, Beggars Banquet, 4AD, Creation, Warp and Domino began. From humble beginnings, some of the most influential artists were allowed to thrive: Orange Juice, New Order, Depeche Mode, Happy Mondays, The Smiths, Primal Scream, My Bloody Valentine, Aphex Twin, Teenage Fanclub, Arctic Monkeys. How Soon Is Now? Is a landmark survey of the artists, the labels, and the mavericks behind them who had the vision and bloody-mindedness to turn the music world on its head.
Features interviews with over 80 of the people who created the indie music scene as we know it, allowing bands like The Smiths, New Order, Sonic Youth, My Bloody Valentine and Arctic Monkeys to flourish.
Richard King has over 20 years' experience working in the independent music industry and is perfectly placed to examine its history, key characters and artists from 1975 through to today.