Embrace have announced their eighth studio album 'How To Be A Person Like Other People' will be released on their own Mo'betta label Talking about the album, Richard said "Whenever we put out a new album it's always a really big deal to us, we put everything we have into it. We know that there's something about what we do that people love, that they just don't get from other bands. It's like a pact, they want us to be intimate and personal and autobiographical, but they also want us to be confident and rousing and anthemic. It sounds like a contradiction, but I think when we're at our best we somehow pull it off. I think in that sense this album is the most Embrace album we've ever made". Meanwhile the band have announced tour dates in support of the new album, including their biggest London show in over 17 years at Brixton Academy on Friday 9th September, a venue the band last played in 2005. Produced and mixed by Richard McNamara at Magnetic North Studios the new album is the follow-up to the band's 2018 Top 5 album, Love Is A Basic Need.